องค์ประกอบเชิงยืนยันของสภาพแวดล้อมการแข่งขันในอุตสาหกรรม ผักและผลไม้กระป๋องของไทย

ณัฐพล จิตประไพ, จันทิมา เขียวแก้ว

Abstract


การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อวิเคราะห์องค์ประกอบเชิงยืนยันของสภาพแวดล้อมการแข่งขันในอุตสาหกรรมผักและผลไม้กระป๋องของไทย กลุ่มตัวอย่างได้แก่ ผู้ประกอบการธุรกิจผักและผลไม้กระป๋องของไทยจำนวน 500 คน โดยใช้วิธีการสุ่มแบบอาศัยความน่าจะเป็น โดยใช้แบบสอบถามที่ผ่านการทดสอบความเที่ยงและความเชื่อถือได้เป็นเครื่องมือในการเก็บรวบรวมข้อมูล การวิเคราะห์ข้อมูลใช้สถิติเชิงพรรณนาและการวิเคราะห์องค์ประกอบเชิงยืนยันด้วยการวิเคราะห์สมการโครงสร้าง...

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