The Influence of Sport Celebrities Towards Social Media Influencers: Taking Zhu Ting, A Chinese Celebrity Volleyball Player as An Example

Yuhan HUANG, Yun LUO

Abstract


Background of the article: with the development of technology and economy, the sports industry is becoming an intergrade worldwide business. Based on this, social media platforms and having awareness to manage the relationship between sports celebrity athletes are necessary, which need to be considered by marketers in the marketing process ...

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