Factors Affecting the Elders’ Usage of Social Media

Abstract

The purposes of this study were 1) to investigate the elders’ usage of social media in decision process (pre-consumption), implementation process (consumption stage) and confirmation process (post-consumption) and 2) to study factors affecting the elders’ usage of social media. Questionnaires were used to collect data from a total of 403 males and females, aged 60 years old and above ...