การตลาดสร้างสรรค์ภายใต้สถานการณ์วิกฤตของการแพร่ระบาดโรคติดเชื้อ ไวรัสโคโรนา 2019 (COVID-19)

สุรางค์รัตน์ แสงศรี

Abstract


บทความวิชาการเรื่อง การตลาดสร้างสรรค์ภายใต้สถานการณ์วิกฤตของการแพร่ระบาดโรคติดเชื้อไวรัสโคโรนา 2019 นี้ มีวัตถุประสงค์เพื่อนำเสนอแนวคิดการตลาดสร้างสรรค์ที่เกิดขึ้นในช่วงสถานการณ์การแพร่ระบาดโรคติดเชื้อไวรัส    โคโรนา 2019 ที่ส่งผลต่อการปรับเปลี่ยนพฤติกรรมของผู้บริโภคในการใช้ชีวิตประจำวันภายใต้ชีวิตวิถีใหม่ ทำให้ธุรกิจต่าง ๆ ต้องปรับตัวเพื่อความอยู่รอดทางธุรกิจและสร้างความได้เปรียบในการแข่งขันด้านธุรกิจ โดยศึกษาจากการทบทวนวรรณกรรม บทความวิชาการ...

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